Huazhen Museum logo Huazhen Museum 中文

IP Collaboration

Cross-Industry Brand Collaboration Highlights

Shu Uemura Collaboration Shu Uemura x Huazhen Museum

Shu Uemura Collaboration

In January 2015, Shu Uemura invited national intangible cultural heritage inheritor Yang Huazhen to design two deeply symbolic Qiang embroidery motifs for their iconic cleansing oils.

STAYREAL Collaboration STAYREAL x Huazhen Museum

STAYREAL Collaboration

Limited edition apparel featuring Qiang–Tibetan embroidery motifs.

Starbucks Collaboration Starbucks x Huazhen Museum

Starbucks Collaboration

Lunar New Year cup series adapted from traditional patterns.

Kipling Collaboration Kipling x Huazhen Museum

Kipling Collaboration

Limited-edition bags adorned with Qiang–Tibetan motifs.

Universal Pictures Collaboration Universal Pictures × Huazhen Museum

Universal Pictures Collaboration

Kung Fu Panda 4 crossover embroidery portrait of Po.

Universal Pictures Collaboration Universal Pictures × Huazhen Museum

Jurassic Park Collaboration

Qiang embroidery interpretation of the iconic dinosaur logo.

BMW Collaboration BMW × Huazhen Museum

BMW Collaboration

Boarding pass designs featuring Camellia and Green Tea Blossom.

Pizza Hut Collaboration Pizza Hut × Huazhen Museum

Pizza Hut Collaboration

5D Intangible Cultural Heritage Light & Shadow Restaurant.

Huawei Collaboration Huawei × Huazhen Museum

Huawei Collaboration

Twelve Blossoms wallpapers for Honor smartphones.

ZURI Collaboration ZURI × Huazhen Museum

ZURI Collaboration

Jewelry inspired by Twelve Blossoms collection.

Omega × Huazhen Museum × The Hong Kong Jockey Club Omega × Huazhen Museum × The Hong Kong Jockey Club

The Hong Kong Jockey Club Collaboration

Qiang embroidery and modern horological craftsmanship